Top Trends in Luxury Hotel Bedding for 2025
For high-end hotels, it’s essential that the bed and linen match the rest of the luxury experience they provide. For a premium offering, the bedding must impress. It should not only feel fantastic but look it too, while providing guests with the best quality, comfort and conditions for a good night’s sleep.
Finding hotel-quality bedding is one thing, but for luxury establishments, customers typically expect premium products and want to see that their chosen location is up-to-date with style trends and evolving expectations. To help you continue to wow your guests, we’ve compiled five of the most influential luxury hotel bedding trends that we expect to see continue through 2025.
1. Sustainability
More hotels than ever are making an effort to reduce their carbon footprint and adopt more sustainable, ethical practices across operations. Research from the World Sustainable Hospitality Alliance shows the extent hospitality leaders are prioritising ESG investments, with 37% of hotels planning to spend more in this area in the next year, and half planning to spend the same.
This is especially evident across bedding, with more hotels sourcing products made of recycled materials and those that are fully recyclable at their end of life. The industry is also focusing more on ethical sourcing, with hotels considering suppliers' treatment of employees and the planet when deciding whether to work with them.
However, sustainable materials don’t necessarily have to compromise on quality, and the range of sustainable textiles and technologies on the market today is testament to that fact.
At Star Linen, we’re continually sourcing new sustainable items from carefully selected suppliers, and you’ll find plenty of recycled and recyclable materials across our varied range. For example, our Ashton duvets and pillows, made from recycled plastic, are eco-friendly and still provide a sumptuous smooth filling.
The industry shift to more sustainable practices is not only driven by desire to limit the negative impact of hospitality on the environment, but also by clear customer demand. Climate conscious guests’ sustainable preferences are increasingly being reflected in their booking decisions, and as such, eco-friendly bedding products are only going to become more important.
2. Soft, silky sateen
5-star hotel bedding will usually be made of soft, quality cotton with a high thread count, but we’re increasingly seeing luxury establishments opting for sateen to add an extra touch of luxury and elegance.
Sateen refers to a weave pattern used to create bedding - a ‘one thread under, three threads over’ pattern as opposed to the typical ‘one under, one over’ pattern. Sateen makes a great luxury bed linen choice that looks and feels fabulous, offering a beautifully soft, smooth, silky finish. The weave resists wrinkles in the bedding and drapes beautifully so the made bed is the perfect centrepiece to every luxury guestroom.
Our Knightsbridge and Kensington collections are increasingly popular with high-end, luxury hotels. While they typically start at a higher price point as part of our boutique collection, these durable duvet covers provide long-lasting luxury.
3. Wellness
Customers visit luxury hotels to escape the stresses of daily life and find some calm and relaxation, leaving them feeling refreshed and reinvigorated. More luxury hotels will lean into this trend in 2025, focusing on guest experiences that prioritise not only relaxation but holistic health too.
According to experts from Accor, wellness is set to ‘go beyond fleeting trends’ this year and ‘will be defined by a blend of technology, trust and transparency’. While luxury hotels typically lead this offering with spa facilities and treatments, yoga classes, fitness facilities, and organic food offerings, the wellness trend is increasingly being reflected in boutique hotel bedding. Now, luxury establishments are seeking bedding buys that improve the sleep experience and offer wider health benefits.
As such, Star Linen has designed a new pillow menu that elevates the typical luxury feather and down offering to provide something a little different. Our CBD pillow, for example, is micro-encapsulated with CBD oil that gently releases when in use to support a calm and relaxing sleep. Our Super Cool pillow is another popular addition to the wellness range. Designed with hyperelastic TPE technology, the pillow maintains a cool-to-touch surface and relieves pressure on the head and neck.
4. Textures, layers and colour
While bright white, crisp, clean sheets are still a mainstay of luxury hotel rooms, these premium hotel sheets are increasingly being paired with colour, textures and layers. Adding bold throws and cushions to the bed, and layering different colours and textures is a great way to add more interest and character to a room. It’s also a quick and effective way of bringing your brand through in the design. Alternatively, you could try incorporating colours and styles to reflect the location of your hotel, its heritage, or a wider theme. It doesn’t have to stop with the bed either - adding complementing curtains, blinds and artwork can help bring your vision to life.
For a cosy and casual look, drape, fold and layer blankets to the bottom of the bed. While pure wool is a lovely luxury touch, you can have fun with fleece, tassels and pompoms, while keeping a high-end look.
As luxury hotels look to set themselves apart from their competitors and celebrate their points of differentiation, luxury guest rooms will incorporate unique features and points of interest.
5. Customer-led comfort
High quality plush hotel pillows are a must for any luxury establishment. Increasingly, luxury establishments are offering guests pillow menus - letting them choose what sort of pillows they want and delivering them to their rooms. Classic luxury feather and down options are usually on the menu, alongside vegan alternatives, hypoallergenic options, and a range of wellbeing sleep aids.
This trend has emerged alongside the rise of 'sleep tourism,' where guests base their hotel choices on where they’ll get the best quality shut-eye. In fact, 33% of UK travellers said sleep would be top of the agenda on their next trip, and a fifth are even considering a sleep retreat.
Offering a more personalised sleep experience with the introduction of a pillow menu means customers can select something that matches their individual preferences and is most likely to give them a good night’s sleep. In return for the extra effort and investment, hotels will reap the rewards in customer reviews and ratings.
Why choose Star Linen?
At Star Linen, we offer luxury bedding products that will keep you at the forefront of the rapidly evolving market and guest expectations through 2025 and beyond. Our catalogue has a range of high-end bedding options as well as quality products that provide comfort and guest satisfaction at a lower price point.
We’re trusted by luxury hotels big and small across the length and breadth of the country. As a proud B Corp Certified company, we prioritise sustainability and ethical sourcing and continually develop our product portfolio to help the hospitality sector drive down its emissions.
Time to update your luxury guestrooms or give them a little love? Take a look at our catalogue here, or speak to our friendly team about your vision.