Circular Economy
For hotels, sustainability is no longer just a CSR initiative, it’s central to cost efficiency, guest experience and long-term resilience. By embedding circular economy thinking into our business and collaborating through the Circular Economy Innovation Communities (CEIC), we are creating real, practical advantages for our customers:
Lower replacement costs – Our bedding and linen are designed with durability in mind, standing up to the demands of hotel use and industrial laundering, meaning fewer replacements and greater value over time.
Reduced waste disposal – With initiatives like our ReStart programme, we support hotels in repurposing end of first life textiles, cutting down on landfill waste and avoiding costly disposal fees.
Guest reputation – Guests increasingly expect hotels to act responsibly. By working with a supply partner like Star Linen, validated through B Corp, EcoVadis and committed to the CEIC’s circular economy principles, hotels can confidently showcase their sustainability credentials.
Future-focused innovation – Our involvement in CEIC gives us access to new ideas and collaborative projects that we can pass on to our customers, ensuring they benefit from the latest sustainable practices.
Stephen Broadhurst, Managing Director of Star Linen UK, said:
“Our work with CEIC is not just about improving Star Linen, it’s about creating tangible results for our customers. By extending product lifespans, reducing waste and supporting our partners’ own sustainability goals, we’re helping hotels meet guest expectations and run more efficiently.”
By participating in the CEIC programme and putting circular economy principles into action, Star Linen is proud to stand alongside its hotel partners, providing not just premium bed linen and bedding, but also a smarter, more sustainable way of doing business.